During onboarding we outline the goals & expectations of this project. The main objective was to create a brand that was inviting and informative to girls. Not only does it need to be inviting and informative, but it also has to make them comfortable with the skin that they are in. 

We will discuss your brand analysis findings, what isn't cohesive, and how we will move forward in creating your visual aesthetics. You will also receive your moodboard, color palette and ideal client profiles. 

During this phase is when the VIP Copy Day took place and I created their logos, patterns and fonts. Having these elements helped them to start representing their company in a new fresh way and using words that the copywriter has decided best depicts their brand. 

This is when we pulled all the wording, the vision, photos and brand story together to create a website that transformed visitors to clients. 

This final phase is when they received an instructional video on how to maintain their site & to answer any final questions.