Hey, hey, hey! We talk about the target audience all the time, but I don’t think I hit on being consistent enough. A main struggle with consistency is setting the bar at an achievable level. What does that mean? Let’s use Instagram in this example. If for 21 days straight I post at 7:00 my followers will start seeing a pattern. I start building a base of followers that expect to see some sort of post from me during that time. It’s like receiving the morning newspaper. However, if I know that I have to change shifts in my 9-5 and every day posting at 7:00 is not feasible I shouldn’t start that pattern of posting. Does that make sense? People start thinking I’m not consistent despite what I have going on.
We aim so high and that is a good thing, but we have to have SMART-specific, measurable, attainable, relevant, and time-based goals. When using our scenario, is posting every day attainable? Is it even relevant? What is your reason for posting everyday and be specific. When we create goals that are not SMART we start lacking in other areas like consistency. Here’s another way to think of it. Think about McDonald’s and their service. If you go to any McDonald’s can you expect the same quality of service? You can probably only expect not to be able to get a McFlurry, is that still on the menu? Now think about Chick-fil-a. Will the Chick-fil-a on Main street have the same quality service as the one on 11th Ave? More than likely. Chick-fil-a has built a consistent brand and quality of service. That level of consistency is an expectation the they have created and they are able to attain it. As you work on your consistency decide if you want to be the McDonald’s or the Chick-fil-a of your industry.