We named our framework, Bonafide Framework because we take all the inauthentic parts of your brand and toss them out the window. Let’s be honest, when you are unauthentic your brand is trash or in the words of my Spanish speaking friends, BASURA! We don’t want your business thinking it’s branding is hot shit and […]

OMG!!! I’m really dropping a podcast. I feel like an artist about to drop a mix tape!! When I tell you this has been an idea I flirted with for years I am not exaggerating. I knew that voice and video were my preferred method of spreading my message and my wisdom, but to be […]

Over the past couple of years diversity, equity, and inclusion (DEI) has become a buzzword to the masses, but for those that depend on organizations and corporations to be inclusive it has been a lifelong fight. It’s not trendy or a bandwagon to jump on, but creating spaces where people feel safe to be who […]

Over the past few weeks we have witnessed the kickoff of an apology tour, an immediate abandonment of a trademark, and a brand do the damn thing. Let’s start with Wal-Mart. They are apologizing for the Juneteenth ice cream and they are taking it off the shelf. Although choosing to sell the ice cream could […]