Kansas City, MO wedding photographer rebrand.
Parenting & lifestyle blog from Chaprie Robinson
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During this phase we outlined the goals & expectations of this project. The main objective was to create a brand that was inviting and informative to girls. Not only does it need to be inviting and informative, but it also has to make them comfortable with the skin that they are in.
During the Authentic Brand Foundation phase, we discussed the vision and crafted a clear message for the brand prior to creating any visual pieces. We started with mooboard to set the precedence for the overall brand aesthetic. The moodbard is followed by the ideal client profile that is followed by the logo and other identifying marks.
With the visual identity finalized we moved to the productive Process Implementation Phase. During this phase is when the professional brand photoshoot took place and we strategized and solidified their process. While the company took photos, I set up two process integration tools; an email marketing program and a welcome kit.
The Transformative Web Design phase is when we pulled all the wording, the vision, photos and brand story together to create a website that transforms visitors to clients.
This final phase is when they received an instructional video on how to maintain their site & to answer any final questions.