We named our framework, Bonafide Framework because we take all the inauthentic parts of your brand and toss them out the window. Let’s be honest, when you are unauthentic your brand is trash or in the words of my Spanish speaking friends, BASURA! We don’t want your business thinking it’s branding is hot shit and […]

Over the past few weeks we have witnessed the kickoff of an apology tour, an immediate abandonment of a trademark, and a brand do the damn thing. Let’s start with Wal-Mart. They are apologizing for the Juneteenth ice cream and they are taking it off the shelf. Although choosing to sell the ice cream could […]

It has been years since I wrote a blog post and I must admit that when initially started blogging back in 2018 I didn’t have any strategy, rhyme or reason. I just posted whenever I wanted to, about whatever without thinking about the messaging or impact that I want to have on my readers. The […]

Hey, hey, hey! We talk about the target audience all the time, but I don’t think I hit on being consistent enough. A main struggle with consistency is setting the bar at an achievable level. What does that mean? Let’s use Instagram in this example. If for 21 days straight I post at 7:00 my […]