Over the past few weeks we have witnessed the kickoff of an apology tour, an immediate abandonment of a trademark, and a brand do the damn thing. Let’s start with Wal-Mart. They are apologizing for the Juneteenth ice cream and they are taking it off the shelf. Although choosing to sell the ice cream could […]

It has been years since I wrote a blog post and I must admit that when initially started blogging back in 2018 I didn’t have any strategy, rhyme or reason. I just posted whenever I wanted to, about whatever without thinking about the messaging or impact that I want to have on my readers. The […]

Hey, hey, hey! We talk about the target audience all the time, but I don’t think I hit on being consistent enough. A main struggle with consistency is setting the bar at an achievable level. What does that mean? Let’s use Instagram in this example. If for 21 days straight I post at 7:00 my […]

Hi there!! I am so excited about the expansion of my company that will be officially launching on August 31! I chose the name “Amore Boutique” because it reminds me of my favorite country, Italy. Amore means love in Italian and everything about weddings should exude love and happiness.  Every intimate detail in your wedding […]